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Liner Notes
Sponsorship
Tiers

Thank you for your interest to sponsor Liner Notes! 'Liner Notes' is a video-podcast series that talks to Richmond musicians and culture contributors that are creating the soundtrack to our city. Through a unique mix of conversation and short animations by local visual artists, ‘Liner Notes’ helps add context to everything coming from Richmond, Va.

Speaking of everything Richmond, that's where you come in. We are looking for local businesses to feature in our episodes. The fans who support local music will be the same fans that support local business. These are our people. HearRVA understands that everything is connected in our city and if one succeeds then we all succeed when working together. 

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Please take a look at the different sponsorship opportunities we have listed, along with our metric performance.

Season 2 applications close February 10, 2023.

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We can't wait to work with you!

Rian Moses-Hedrick & Elijah Hedrick

Founders, HearRVA

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We recently won Style Weekly's "Best of Richmond" 2022 Podcast & Instagram and Liner Notes season 1 was syndicated to RVA Mag's Youtube channel.

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HearRVA Metrics of Performance for 2022

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  • Youtube views

    • Liner Notes S1 (2,812+ views)

    • All HearRVA videos including Liner Notes episodes (12,000+)

    • 54,000+ Impressions

    • Liner Notes Clip channel (1,082+ views)

  • Viewer demographics on Youtube

    • Female 53.8%, Male 46.3%

    • 18-24 yrs 20.6%, 25-34 yrs 59.4%, 35-44 yrs 20%

  • RVA Mag TV Youtube syndication (357+ views)

  • Podcast total listens (500+)

  • Awards

    • Style Weekly’s Best Local Podcast 2022

    • Style Weekly’s Best Local Instagram 2022

  • Press for Liner Notes

  • 2022 HearRVA Instagram data

    • Followers: 5,170+ (gained 1,300+ in 2022)

    • Accounts Reached: 133,000+

    • Accounts engaged: 10,300+

    • Impressions: 500,000+ 

    • Website clicks: 950+​

  • Website traffic

    • Site sessions total: 5,851 Nov. 2021-Dec. 2022

    • Site sessions monthly average: 418 Nov. 2021-Dec. 2022

    • Blog post total views: 1,650 Nov. 2021-Dec. 2022

    • Blog post views monthly average: 118

    • Newsletter open rate average: 27.18%

    • Newsletter click rate average: 3.54%

1 

All of The Cake - $3000

  • A Season-length Sponsorship of Liner Notes​

    • One on-screen graphic w/ Sponsors logo and call to action during each episode (15 seconds of on screen time)

    • One 30-second (or less) ad will be aired in every episode of Liner Notes 

    • One 15-second (or less) ad will be aired in every episode of Liner Notes Audio Podcast

    • Sponsor’s name and logo will appear in episode end credits

    • “This episode is sponsored by…” in Audio Podcast only

    • Sponsor will be mentioned on all social media, Newsletter, promo materials and the HearRVA website as the “Presenting Sponsor of Liner Notes”.

    • “Presented By” and the Sponsor’s logo will be included in the design for the logo that is created for Season 2.

    • HearRVA does not provide/create ads

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Click To Apply For Sponsorship

2

A Chunk of Cake - $1,150

  • Table Placement and commercial in Video & Audio Podcast

    • This level includes placement of the businesses food/item on the table during each episode of Season 2. Please note: Rotating fresh food each day of filming can help keep the product looking the most appealing (approx. 4 days of filming). 

    • The business agrees to contribute product to the gift bags given to all interview subjects and crew. These can be small items, food, gift cards, etc. (approx. 25-30 pieces)

    • One 30-second (or less) ad will be aired in every episode of Liner Notes 

    • One on-screen graphic w/ Sponsor's logo and call to action during each episode (15 seconds of on screen time)

    • One 15-second (or less) ad will be aired in every episode of Liner Notes Audio Podcast

    • Business’s name and logo will appear in the episode end credits

    • Business will receive 2 video clips from Liner Notes of guests enjoying or talking about the businesses product, so that it can be shared on their social media accounts.

    • HearRVA does not provide/create ads

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Click To Apply For Sponsorship

3

A Small Slice of Cake - $150 an episode

  • One-Time Advertisement - 30/15 sec. ad in Video and Podcast 

    • One 30-sec ad will be aired in every episode of Liner Notes 

    • One 15-sec ad will be aired in every episode of Liner Notes audio podcast

    • Business’s name and logo will appear in the episode end credits

    • Business’s can elect to choose which artist/episode they would like their ad placed, but it is on a "First Come, First Served" basis.

    • HearRVA does not provide/create ads

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Click To Apply For Sponsorship

4

A Forkful of Cake - $100 an episode

  • Replay Moment

    • One-time sponsor of "Best Moment" in the episode

    • Animation of business' logo on screen during "Best Moment" segment

    • This clip will be shared on all HearRVA social media platforms

    • Business will receive clip of sponsored moment for their social platforms

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Click To Apply For Sponsorship

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Let's Work Together

Ready to tap into our audience?

Click HERE to fill out our form.

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